Case Study: Crown Hotels enhances customer experience with a website redesign by Tundra

Crown Hotels elevates luxury website experience with Tundra, backed by 3 Forbes five-star hotels

Crown Hotels, a leading luxury hotel brand in Australia, sought to better represent its prestige status and differentiate its hotel offerings from its casino operations. Many customers were unaware of its various hotel brands and what they offered. Tundra was engaged to redesign their public website to address this challenge.

Tundra performed a detailed discovery phase involving stakeholder workshops and user testing to design a new, location-focused information architecture. The solution was a stunning website that uses full-width imagery and a cohesive visual identity to showcase the brand, optimizing both user experience and conversion without damaging existing SEO rankings.

Crown Hotels