Case Study: Country Fire Authority improves website performance benchmarking with Tundra

Country Fire Authority benchmarks website performance with Tundra using 2 seasonal periods

The Country Fire Authority (CFA) needed to understand its website's current performance to measure the impact of upcoming content and UX optimizations. They engaged Tundra to establish clear performance benchmarks and a framework for future evaluation.

Tundra implemented a mixed-methods benchmarking approach for the CFA, combining quantitative data from Google Analytics with qualitative insights from user usability testing. This provided the CFA with a robust set of key performance metrics and a detailed guide for ongoing monitoring. The work equipped the CFA with the tools to confidently track progress, identify new optimization opportunities, and measure the effectiveness of future website updates, ensuring a superior and sustainable user experience.

Country Fire Authority