Case Study: Bendix launches a dedicated Moto website with Tundra

Bendix launches Moto website with Tundra, backed by 60+ years of manufacturing heritage

Bendix, an Australian automotive brake solutions market leader, sought to launch a new motorcycle parts brand called Moto. Their challenge was to develop a digital identity and a website that would effectively position them in this new market and appeal directly to motorcycle riders, who often perform their own repairs. Tundra was engaged to handle the strategy, design, and development for this new web presence.

Tundra designed and built a lifestyle and community-focused website for Bendix Moto. The solution featured a bold design with aspirational photography, clear product discovery journeys integrated with Bendix's existing parts catalogue, and a component-driven structure built within the same Craft CMS instance as their main site for efficiency. This provided a strong launchpad for the new brand, establishing a direct relationship with customers and creating a scalable platform for future growth.

Bendix