Case Study: Australia Post achieves consistent digital communications and faster email builds with Tundra

Australia Post consolidates 14 email categories into 4 templates with Tundra

Australia Post partnered with Tundra to update its digital marketing communications as part of a wider brand refresh. The challenge was to redesign all of their email templates to align with the new branding and meet the latest email marketing requirements across their entire customer journey and all business units.

Tundra consolidated fourteen broad categories of communications into just four flexible, component-based master templates. These were built into HTML code packages with detailed comments for easy customization. This solution provided Australia Post with a consistent design across all online touchpoints, overcame legacy limitations, and enabled a faster turn-around for in-house email builds.

Australia Post