Case Study: Boggi Milano achieves 27% sales growth and personalized omnichannel clienteling with Tulip

How Tulip helped an international menswear retailer oer its customers a personalized shopping experience

Boggi Milano is an Italian menswear retailer with 190 stores in 38 countries that needed to move beyond a basic omnichannel experience to more personalized, consistent customer relationships after the pandemic. To automate clienteling and give store associates the tools to be proactive in outreach, Boggi Milano partnered with Tulip to deploy an integrated Clienteling solution.

Tulip’s clienteling platform provides a 360-degree view of customers, enables personalized communications (email, instant messaging, images), and helps associates monitor buying habits and book appointments. As a result of Tulip’s solution, sales influenced by the platform grew significantly—sales were up 27% nine months after launch—while customer engagement, order volume, and appointment bookings increased and new personalization best practices were established.

Boggi Milano

Antonio Russo

Retail Operations Coordinator