Case Study: Jenni Kayne boosts AOV by 50% with Tulip Clienteling

How Jenni Kayne boosted AOV by 50%

Jenni Kayne, a fashion and lifestyle retailer, wanted to strengthen its clienteling approach and better personalize customer relationships while moving away from pen-and-paper processes. To support that goal, Jenni Kayne adopted Tulip Clienteling, giving store teams a more modern way to capture customer preferences, track purchase behavior, and engage shoppers across channels.

With Tulip, Jenni Kayne digitized clienteling, enabled omnichannel outreach through SMS, email, WhatsApp, and more, and gained data to measure outreach effectiveness and influenced sales. The result was a 50% boost in AOV, along with stronger retention, more effective follow-up, and clearer insights for future strategy—showing the measurable impact of Tulip.

Jenni Kayne

Rissa Jarratt

Executive Vice President, Retail