Case Study: AG Jeans achieves 5x customer outreach, 3.6x conversion and 17% higher AOV with Tulip

How AG Jeans transformed their brand experience

AG Jeans, a California-based premium denim and knitwear brand known for sustainable manufacturing, faced scaling and consistency challenges because store stylists tracked VIPs with physical notebooks and personal devices. To modernize clienteling and gain omnichannel visibility, AG Jeans partnered with Tulip and deployed Tulip’s Store Experience Platform to digitize client books and centralize customer profiles.

Tulip equipped stylists with mobile devices, a centralized 360° client book, quick outreach templates, endless-aisle selling and automatic attribution, plus real-time reporting for managers. Within six months of using Tulip, AG Jeans recorded a 5x increase in outreach volume, a 3.6x increase in conversion on outreach, and a 17% rise in average order value, while leadership gained actionable, on-demand insights to coach teams and drive growth.

AG Jeans

James Bishop

Director of Retail