Case Study: Nova Post simplifies international shipping with tubik’s mobile app redesign

Nova Post scales internationally in 2022–2023 with tubik

Nova Post, Ukraine's largest logistics company, faced the challenge of scaling its popular local mobile app for international markets amid its 2022 European expansion. The complex realities of cross-border shipping needed to be distilled into a simple, intuitive mobile experience that could work across different countries and languages. They turned to the vendor tubik to redesign the app and rebuild its design system to meet this challenge.

The solution implemented by tubik involved a comprehensive redesign of the mobile app for international use cases and a complete rebuild of the design system to extend across Nova Post's entire service ecosystem. This included introducing an animated mascot named Sandy, creating a custom set of illustrations, and providing long-term design support. The foundation laid by tubik continues to guide the product's visual direction, supporting the company's massive scale which includes over 4 million active users and operations in more than 16 countries.

Nova Post