Case Study: Kaiten builds a distinctive food marketplace brand with tubik

Kaiten launches a curated food marketplace with tubik and secures 10K–50K in design investment

Kaiten, a curated food marketplace, faced the challenge of creating a recognizable brand identity and user interface that also provided ample space to showcase its diverse food makers' content. To address this, they partnered with the design vendor tubik for services including brand identity, web design, and product design.

tubik implemented a comprehensive solution that included building a flexible brand model, creating a unique system of food-based design patterns, and designing a functional mobile app. This work supported a successful product promotion launch, including collaborations with chefs from the US and Israel, helping Kaiten reach wider audiences and build a supportive community for food creators.

Kaiten