Case Study: HomeToGo redefines its brand identity with tubik

HomeToGo rebrands in summer 2021 with tubik

HomeToGo, a vacation rentals marketplace, wanted to rebrand ahead of its public listing to highlight its evolution from a metasearch engine into an all-encompassing marketplace. They engaged the vendor tubik to help create a new design and brand story, with the challenge of building a flexible visual identity for diverse marketing channels.

tubik collaborated with HomeToGo's internal team to develop a new brand identity centered on the idea of a day in the life of a traveler. The solution was built around a signature purple gradient reflecting the sky from sunrise to sunset. This new design was successfully launched in the summer of 2021.

HomeToGo