Case Study: Heineken Mexico launches a fast, fun snack and beer delivery app with tubik

Heineken Mexico reaches 500K+ app downloads in 1 year with tubik

Heineken Mexico sought to create an intuitive and fun beverage delivery app that would stand out in the market without leveraging the existing Heineken brand identity. They engaged the vendor, tubik, for product design services, providing an initial draft logo and color palette that required refinement into a scalable brand system.

tubik improved the visual identity and designed the full UI/UX for the app, incorporating custom graphics, a 3D illustration system, and collateral marketing materials. The solution was highly successful, with the app operating in five major Mexican cities and achieving over 500,000 downloads within its first year of launch.

Heineken Mexico