Case Study: BlueCross BlueShield of TN helps customers find the right health plan with Tubatomic's animated videos and online marketing

BlueCross BlueShield of TN educates policy holders with Tubatomic’s animated video series over 65 years

BlueCross BlueShield of TN, Tennessee's largest health benefit plan company, faced the challenge of managing a growing number of customer inquiries on social media and directing policyholders to the right information about their complex healthcare plans. To address this, they partnered with the digital creative agency Tubatomic to create clear online marketing content and videos.

Tubatomic implemented a solution that involved creating several dedicated websites and a series of animated videos. These assets were designed to simplify healthcare information, educate the public on plan benefits, and provide clear paths to answers. The campaigns were focused on social media to direct users to this useful content. Tubatomic's work helped ensure customers could easily find important information and determine the best plan for themselves and their families.

BlueCross BlueShield of TN