Case Study: Blackberry Farm unifies its online experience and boosts eCommerce with Tubatomic

Blackberry Farm unifies websites with Tubatomic to support 70+ years of hospitality

Blackberry Farm, a luxury hotel and resort, faced a challenge with its brand presence fragmented across multiple websites and systems. This made it difficult to provide a seamless experience for guests and to support account holders across their various programs. They partnered with the digital creative agency Tubatomic to address this issue.

Tubatomic's solution was to combine the disparate websites into a single, unified online experience managed by a hosted CMS platform. This created a clear and consistent journey for visitors from initial browsing to post-visit engagement. The project successfully increased eCommerce sales and grew the "Friends of the Farm" program, creating a larger audience for the resort's exclusive content and promotions.

Blackberry Farm