Case Study: Macedon Technologies achieves top AI search visibility with TSL Marketing’s AI SEO

Macedon Technologies boosts AI search clicks 300% with TSL Marketing

Macedon Technologies, a premier Appian consulting and business process automation firm, faced a challenge with limited visibility in AI-powered search platforms like ChatGPT, despite their strong expertise. Prospective clients using these tools to find "Appion partner" were not consistently discovering them. They partnered with TSL Marketing, which used its AI SEO service to address this issue.

TSL Marketing implemented an AI SEO strategy focused on creating content that aligned with enterprise buyer questions, strengthening Macedon's authority signals. This solution led to significant results: AI referral traffic surged, with increases of 226% from ChatGPT and 350% from Perplexity. More importantly, this visibility translated into real leads, with ChatGPT-generated traffic achieving a 4.5% session-to-contact conversion rate, positioning Macedon as a top-recommended Appian partner.

Macedon Technologies