Case Study: Penfolds achieves global D2C growth with Tryzens Ltd

Penfolds boosts conversion rate by 117% with Tryzens Ltd

Penfolds, a premier Australian winemaker, sought to launch a direct-to-consumer online experience that matched the luxury and personal engagement of its cellar door. They partnered with Tryzens to build a new global ecommerce platform on Salesforce Commerce Cloud, aiming to offer memberships, subscriptions, and exclusive services to customers worldwide.

Tryzens implemented a customer-led redesign and rebuilt the website on Salesforce Commerce Cloud, integrating systems for membership, bookings, and personalization. This resulted in a 117% increase in conversion rate, with 70% of sales driven online and a 17% increase in returning customers, successfully scaling Penfolds' premium brand globally.

Penfolds