Case Study: Dune London boosts conversion with Tryzens Ltd and Salesforce Commerce Cloud

Dune London boosts conversion by 70% with Tryzens Ltd

Dune London, a world-leading fashion footwear and accessories retailer with over 350 stores, faced challenges with its outdated ecommerce platform. The platform restricted its ability to innovate, adapt to changing customer expectations, and expand internationally, requiring extensive custom development for any enhancements. Partnering with vendor Tryzens Ltd, Dune London sought to enhance its digital flagship to deliver a better online experience that reflected its brand.

Tryzens Ltd implemented a solution using Salesforce Commerce Cloud, which provided native functionality and integrated with leading technologies like AI-powered Salesforce Einstein. This new platform enabled Dune London to deliver a seamless, immersive shopping journey with personalized experiences and rich content. The results included a 70% improvement in conversion and a 20% increase in average order value, allowing the brand to innovate its digital strategy effectively.

Dune London