Case Study: The Singelyn Group boosts revenue with Otter Marketing

How Otter Marketing boosted The Singelyn Group’s revenue by $60k in 60 days

The Singelyn Group, a McDonald's franchisee, faced the challenge of strategically generating demand on slower days and at less busy locations while maintaining margins on busier days. They partnered with Otter to use its Marketing solution to perfect their in-app promotions on delivery platforms to drive online orders and increase sales.

Otter implemented its Marketing solution to run and optimize targeted ads across delivery apps for The Singelyn Group. This solution generated $61,235 in incremental revenue over 60 days, a 14.6% increase in net revenue per store after accounting for ad spend, and acquired 11,909 new customers.

The Singelyn Group

David Singelyn

The Singelyn Group