Case Study: Cinemark boosts concession delivery efficiency with Otter

How Cinemark Delivers Cinematic Snacks to the Nation with Otter

Cinemark, one of the largest movie theater companies in the world, faced the challenge of expanding its third-party concessions delivery nationwide. To bring its iconic snacks directly to customers' doorsteps, it partnered with major platforms like DoorDash, Grubhub, and Uber Eats and needed a way to manage this new multi-channel operation efficiently. To address this, Cinemark turned to vendor Otter for its solutions.

The solution implemented by Otter integrated its Order and Menu Management systems with Cinemark's custom POS. This seamlessly consolidated orders from all three delivery platforms into one interface, allowing for efficient order management, automatic order acceptance, and streamlined menu updates. As a result of working with Otter, Cinemark experienced increased storefront uptime, a significant reduction in canceled orders, and a notable expansion in delivery orders due to the improved efficiency.

Cinemark

David Haywood

SVP of Food & Beverage