Case Study: Midnight Cookie Co. boosts delivery speed with Otter

From Five Minutes to Fifteen Seconds - How Square & Otter Help Midnight Cookie Co. Increase Delivery Speed

Midnight Cookie Co., a Seattle-based cookie delivery business, faced significant operational challenges after experiencing rapid growth. Managing orders across multiple delivery marketplaces was a major time sink, and consolidating sales reports from different platforms was a nightmare, often taking over ten days after a month ended. After a failed pilot with another solution, they turned to Otter for an order management system.

By implementing Otter and its integration with Square, Midnight Cookie Co. automated its workflows between its order management platform and point-of-sale system. This solution provided elegant, user-friendly tools that saved employees considerable time, such as making order details clear and easy to read for packing. Most importantly, Otter delivered robust, same-day reporting, enabling leadership to focus on unique business opportunities like forecasting and flavor performance instead of operational inefficiencies.

Midnight Cookie Co.

Manish Gaudi

Chief Executive Officer