Case Study: Voxox achieves a 50% reduction in churn and 20% increase in user activation with Chameleon

How Voxox Reduced Churn by 50% With Product Walkthroughs

Voxox, maker of the CloudPhone cloud communications product for SMBs, struggled with low user activation: despite a streamlined 30-second setup, many sign-ups never discovered the product’s key value and churn remained high, making activation a critical business metric.

The team adopted Chameleon product walkthroughs to slow the onboarding flow and highlight CloudPhone’s core “virtual receptionist” feature identified in customer research; after A/B testing and iterations this approach raised activation by 20%, cut churn by more than 50%, saved roughly $50k versus building in-house, and is now used for ongoing onboarding and product announcements.

VOXOX

Ed Mallory

Vice President Product & Growth