Case Study: Vitally achieves 55% tour completion and stronger self-serve support with Chameleon

How Vitally streamlined feature adoption and enabled self-serve customer support

Vitally needed a way to drive feature awareness and product adoption without disrupting the user experience. To solve this challenge, Vitally turned to Chameleon and used its in-app product engagement tools to improve onboarding, support, and self-serve learning.

Chameleon helped Vitally create contextual Tours, Banners, Microsurveys, and HelpBar experiences. The result was strong engagement, with an average 55% Tour completion rate, more actionable feedback after onboarding, and greater visibility for help center resources.

Vitally

Rachel Sheldon

Product Marketing Manager