Case Study: Airship (Urban Airship) achieves improved feature discovery and 10% feature adoption with Chameleon

How Urban Airship Improved Feature Discovery

Urban Airship, a leading mobile engagement platform used by over 40,000 apps, struggled to communicate frequent product changes to users. Their agile release cadence made email ineffective, and bespoke in‑house product tours were inconsistent, hard to update, and pulled engineering time away from core features.

After a successful Chameleon proof‑of‑concept during a Hack Week, Urban Airship implemented Chameleon for in‑product tours and feature messages, supported by a responsive vendor partnership. The change prevented any support issues during a major navigation overhaul, drove 10% adoption for a promoted feature, and is now being rolled into their systematic growth and feature-adoption programs.

Airship

Greg Weinger

Director of Product Management