Case Study: Squaredance reduces feedback turnaround time from a month to a week with Chameleon

How Squaredance reduced feedback turnaround time from a month to a week with Chameleon

Squaredance, an affiliate partner marketing platform for DTC brands, needed a faster way to gather qualitative feedback from thousands of users as its product evolved. Before Chameleon, the team relied on scheduling user interviews, which delayed concrete insights for about a month and slowed product decision-making.

Squaredance implemented Chameleon’s highly customizable in-product Microsurveys, along with feature announcements and product tours, to collect feedback and communicate with users at scale. With Chameleon, feedback turnaround dropped from a month to a week, and the Microsurveys achieved an average 30% completion rate, helping Squaredance speed up its discovery cycle and product launches.

Squaredance

Natalie Mastracci

Head of Product