Case Study: Quartzy drives feature adoption and onboarding success with Chameleon

How Quartzy Drives Feature Adoption using Chameleon

Quartzy, a laboratory management and supply ordering platform, needed a better way to onboard users and guide them through different workflows across its 13,000+ lab customers. The team wanted to help users understand what to do after their first “aha moment” and adopt new features faster, but found that email and in-house onboarding weren’t enough. Quartzy chose Chameleon to deliver contextual user onboarding and product tours.

Using Chameleon, Quartzy built dynamic onboarding flows and in-product tooltips that triggered based on user actions, helping users quickly understand the platform and features like @mentions in comments. The result was an immediate behavior change, with more users adopting the new commenting functionality, and FullStory data helped Quartzy validate that Chameleon tours were driving real user actions.

Quartzy

Alina Senderzon

Product Design Lead