Case Study: Pipefy more than doubles user retention with Chameleon

How Pipefy more than doubled user retention

Pipefy, a workflow management software company, was struggling with a one-size-fits-all horizontal onboarding experience that didn’t reflect the different goals of its users across Finance, HR, Customer Service, and IT. To improve product adoption and retention, Pipefy turned to Chameleon to test whether more personalized, vertical onboarding would work better than its existing approach.

Using Chameleon, Pipefy created custom onboarding Checklists and short Walkthroughs for specific audiences, with integrations into its analytics stack to measure impact. The result was a rapid lift in engagement: average user retention increased from 7-12% to 20-30% within 6 days, just 8 days after go-live, showing that Chameleon’s personalized onboarding helped more than double retention.

Pipefy

Eduardo Kano

Project Analyst