Case Study: PetScreening achieves 25% higher conversions and 2x cross-sells with Chameleon

How PetScreening used in-app nudges to increase conversions by 25% and 2x cross-sells

PetScreening turned to Chameleon to add more flexibility and control to its in-app engagement strategy. The company needed a better way to reach pet owners at the right moment, using data from Snowflake and Amplitude to target users who could benefit from completing profiles, applications, or exploring additional services without disrupting their experience.

Using Chameleon’s in-app nudges, embedded banners, tours, tooltips, URL rules, and webhooks, PetScreening delivered timely, segmented messages across the user journey. The result was a 25% increase in conversions and 2x cross-sells, showing that Chameleon helped PetScreening drive revenue with gentle, well-timed prompts.

PetScreening

Jack Trepp

Director of Data Activation