Case Study: Lucy achieves higher product adoption and a 6x NPS lift with Chameleon

How Lucy drove product adoption and saw a 6x increase in their NPS score with in-app messages

Lucy needed a better way to guide users through onboarding, increase feature adoption, and gather customer feedback without overloading the Customer Success team. Working with Chameleon, Lucy used in-app messages, Tours, Tooltips, and Microsurveys to take control of the user onboarding process and experiment with different touchpoints.

Chameleon helped Lucy replace multiple manual interactions with targeted in-app messages, improving communication and supporting product education. The results were strong: users who interacted with Chameleon-built Tours and messages had a 6x higher NPS, users were 5x more likely to complete a key action, and Lucy saw increased product adoption, reduced churn risk, and less strain on its support team.

Lucy

Luke Burns

Director of Customer Success