Case Study: Highspot achieves scalable product adoption and increased feature usage with Chameleon

How Highspot is Scaling Product Adoption with Chameleon

Highspot is a Seattle-based sales enablement platform that helps modern sellers find and deliver the right content and training. As the company scaled, its concierge onboarding model struggled to drive timely feature adoption across multiple personas (product marketers, enablement teams, and field reps), leaving many valuable features underused—especially in large accounts.

To solve this, Highspot built a product-growth stack using Segment for analytics and Chameleon for in-product guidance, using triggered tours (for example, intercepting downloads to promote the “Pitch” flow) and CTAs that auto-fill fields to reduce friction. The result was increased adoption of core workflows among low-usage accounts, deeper engagement that drove reporting usage, positive customer feedback, and plans to expand Chameleon for onboarding, customer marketing, and personalized account tours.

Highspot

Jon White

Vice President of Product