Case Study: Foleon improves activation and user feedback with Chameleon

How Foleon drives activation with a self-serve flow and improves users' experience

Foleon, a content creation platform, needed a better way to improve onboarding and collect actionable in-app feedback without sacrificing a native look and feel. Using Chameleon, Foleon’s Product Education Manager wanted more control over in-app guidance and a self-serve experience that would help users learn the product at their own pace.

With Chameleon, Foleon built personalized onboarding checklists, walkthroughs, modals, banners, and microsurveys tailored to user roles and subscription stages. The result was higher activation and engagement, with onboarding walkthrough completion rates reaching up to 99%, plus new in-app feedback collection and better visibility into user needs; Chameleon also helped Foleon speed up launches from days to minutes.

Foleon

Joran Bloemen

Product Education Manager