Case Study: Fivetran drives successful product updates with Chameleon

How Fivetran used in-app messages to drive successful product updates

Fivetran used Chameleon to improve product updates and reduce friction in its app experience. As the company expanded its use of in-app messages, it needed a better way to announce feature betas, recruit users to opt in, and understand user intent and behavior through tools like tours and microsurveys.

With Chameleon, Fivetran collected feedback during beta tests, helped drive successful product launches, and uncovered issues earlier in the release cycle. The team reported finding 10–15 bugs that might have been missed before general availability, helping ensure a smoother release for more than 1,000 customers in the optional opt-in beta.

Fivetran

Andrew Morse

Product Manager