Case Study: Degreed achieves 280% increase in beta opt-ins and seamless user onboarding with Chameleon

How Degreed launched a data-driven redesign and successfully onboarded thousands of users

Degreed is a B2B2C online learning platform that centralizes workplace and personal learning while tracking skills growth. Facing a major redesign of its Learner Home—from a feed to a section-based UI—Degreed needed to onboard tens of thousands of users to a beta experience and collect continuous, in-product feedback without disrupting learning or overwhelming support.

Degreed used Chameleon Product Tours and Microsurveys to guide users, offer opt-in access to the beta, and collect rapid qualitative and quantitative feedback (including calendar booking for interviews and prototype testing). The phased rollout drove a 280% increase in beta opt-ins, lifted new Home page usage by over 10%, helped eliminate a daily influx of support tickets with targeted tooltips, and delivered actionable insights that shaped the product roadmap.

Degreed

Lindsay White

Product Manager