Case Study: Chili Piper achieves $150K+ ARR in 4 weeks with Chameleon

How Chili Piper created a product-led sales motion that generated over $150K+ ARR from upsells in a few weeks

Chili Piper, a champion of product-led growth with a free product, needed a better way to maximize revenue through in-app experiences and timely upsells. They turned to Chameleon to help engage users more effectively, drive product adoption, and reduce churn.

Using Chameleon, Chili Piper launched seamless in-app upsell campaigns, targeted the right users with data from Snowflake and Hightouch, and connected account manager calls via Chili Piper integrations plus Zapier and HubSpot. The result was over $150K in ARR generated within just a few weeks, with additional gains in learning, iteration, and broader revenue growth across teams.

Chili Piper

Elyssa Stewart

Director of Product Management