Case Study: HFS Financial reduces income fraud and improves efficiency with Truv

HFS Reduces Income Fraud, Improves Team Efficiency by 10-15%, and Maintains High Conversion

HFS Financial, a home improvement lender serving homeowners across the United States, needed a faster and more secure way to verify borrower information as it scaled loan volume. The company wanted to reduce fraud, remove friction from the borrower experience, and improve confidence in lending decisions, replacing a slower document-upload process. To address this, it turned to Truv for verification of income, employment, and assets.

Truv integrated directly into HFS Financial’s borrower portal, using consumer-permissioned, direct-to-source verification so applicants could complete checks in under 30 seconds with minimal effort. This helped HFS Financial reduce income fraud, increase fraud detection by 15% over the last six months, improve team efficiency by 10–15% per team member, and maintain a 65% conversion rate. HFS Financial said Truv provided speed, accuracy, flexibility, and competitive cost, while improving trust in the data used for loan decisions.

HFS Financial

Andrew Collins

Chief Executive Officer