Case Study: B9 achieves 12% more total funds deposited with Truv

B9 Realizes +12% Improvement in Total Funds Deposited Over Consumer-Permissioned Competitor

B9 is a financial services app based in San Francisco that helps employees, including migrants, gig workers, and underserved workers, access early payroll and on-demand cash. The company was looking for a consumer-permissioned payroll and direct deposit switching solution that could improve conversion rates, broaden income and employment data coverage, and reduce reliance on manual document review, after results from an existing provider fell short.

B9 partnered with Truv and used its direct deposit switch solution and payroll APIs to optimize enrollment and switching performance. By collaborating closely on product tuning and leveraging Truv’s broad payroll coverage, B9 achieved a 12% improvement in total funds deposited, along with higher conversion rates and stronger direct deposit growth.

B9 Realizes

Sergio Terentev

Founder & CEO