Case Study: University Academy 92 boosts applications and widening participation with Truth Creative’s Make it for Real campaign

University Academy 92 boosts applications 90% with Truth Creative

University Academy 92 (UA92), a higher education institution co-founded by the Class of '92 and Lancaster University, wanted to make its programs more accessible. Their challenge was to develop a campaign to promote a £5,000 incentive package for qualifying prospective students. Truth Creative was engaged to create this campaign.

Truth Creative developed the "Make it for Real" campaign concept, which tested successfully in focus groups. The agency launched the campaign across social and digital advertising, outdoor media, PR, and influencer outreach. As a result, Truth Creative helped UA92 achieve a 90% increase in overall applications, with 15% of applicants being recipients of free school meals, nearly double the sector average.

University Academy 92 (ua92)