Case Study: Sheffield Business School boosts open day attendance with Truth Creative's brand activation campaign

Sheffield Business School boosts open day attendance by 26% with Truth Creative

Sheffield Business School, a leading institution in the top 6% of business schools worldwide, needed to create a new brand identity and campaign to attract prospective students without fragmenting from its parent university. They tasked the vendor, Truth Creative, with developing a strategic approach encompassing brand activation, design, and marketing.

Truth Creative developed the "Make your move" campaign, creating a new brand identity inspired by the school's new building and producing a suite of photographic portraits featuring real students. The solution included outdoor and digital advertising, messaging, and film. This work by Truth Creative contributed to a 26% uplift in open day attendance and drove a significant increase in website traffic for the business school.

Sheffield Business School