Case Study: RēLENTLESS drives off-plan sales success in Manchester with Truth Creative

RēLENTLESS sells 86 residences off plan with Truth Creative

The customer RēLENTLESS, a property developer, had secured the arrival of the W hotel brand and residences to Manchester and faced the challenge of launching an international sales campaign for the off-plan residences. They engaged vendor Truth Creative to develop a multi-channel campaign that adhered to the brand's complex guidelines while also injecting local Manchester authenticity.

Truth Creative implemented a comprehensive solution including launch concept development, copywriting, film production, sales collateral, and a social media campaign. This approach resulted in the sale of all 86 residences off-plan, making it the first Manchester development in seven years to do so. The campaign also generated 30 pieces of media coverage and led to Truth Creative being appointed to the Marriott-approved agency roster.

RēLENTLESS