Case Study: Relentless Group boosts St Michael’s launch visibility with Truth Creative

Relentless Group drives 92 pieces of launch coverage in 7 days with Truth Creative

Truth Creative was appointed by the Relentless Group to provide brand activation and marketing support for its prestigious £400m St Michael’s development in Manchester. The challenge was to launch and promote this major five-star mixed-use development, which includes a global hotel brand and branded residencies, across multiple marketing channels.

Truth Creative implemented a campaign-led strategy that included digital outreach, media relations, and brand activation. This involved brand immersion with Marriott and stakeholder management for local activation. The results were significant, with the launch PR activity achieving 92 pieces of coverage in 7 days, reaching 18.5 million people. The launch video also garnered 12.5k Instagram plays and 40k LinkedIn impressions.

Relentless Group