Case Study: Furness Building Society modernises its brand and customer experience with Truth Creative

Furness Building Society modernises its brand with Truth Creative

Furness Building Society, headquartered in Barrow-in-Furness, faced the challenge of modernizing its brand to serve customers who now expect to access services both digitally and in branches, all while retaining its existing brand equity. The society also needed to find a way to effectively communicate the benefits of its mutual status. They enlisted the Manchester-based agency Truth Creative for branding, strategy, and digital design services to address this.

Truth Creative developed a comprehensive new brand identity and value proposition for Furness Building Society, which was inspired by the local environment and community. The solution included updated brand guidelines, a new tone of voice, and a branch strategy. Truth successfully delivered a modernized brand that met the needs of both new and existing members, with the Head of Customer Strategy expressing immense pride in the final result.

Furness Building Society