Case Study: Banyan Manchester creates a high-end hospitality experience with Truth Creative

Creating a High-end Hospitality Experience

Banyan Manchester, part of Arc Inspirations, appointed Truth Creative to launch its first Manchester-based bar. The brand needed a stronger sense of femininity and a contemporary, high-end hospitality experience beyond its existing logo.

Truth Creative developed a wider suite of brand assets and customer touch-points, including menus, point of sale, private dining, launch night invitations, and exterior promotions. The Manchester venue saw incremental food sales in its first month of trading, while wet trade grew steadily across the first quarter.

Banyan Manchester