Case Study: Fannie Mae drives homeownership education and engagement with Truth Collective

Fannie Mae drives 529M impressions and 42% more clicks with Truth Collective

Fannie Mae faced the challenge of making homeownership feel accessible to low- to moderate-income individuals, as common misperceptions about credit scores and down payments made the process seem too overwhelming to even start. To help empower more people, they partnered with Truth Collective on a brand activation campaign called "Your OWN Story."

Truth Collective developed an intentional educational campaign that used beautiful illustration, animated narratives, and gamification to dispel homebuying myths and make the process feel comfortable and fun. The solution included a dedicated website, social content, and interactive quizzes. The campaign exceeded all forecasted KPIs, driving over 529 million impressions and 23,575 conversions. It achieved a click-through rate 42% above benchmarks, proving the highly effective engagement Truth Collective generated for Fannie Mae.

Fannie Mae