Case Study: 20 Deep Winery creates a distinctive winery brand experience with Truth Collective

20 Deep Winery wins 2023 GRAPHIS Design Awards Silver with Truth Collective

Truth Collective partnered with 20 Deep Winery, a new winery in the Finger Lakes region, to address its challenge. The founders wanted to establish their brand and claim its place within the established wine region, moving beyond the traditional "sniff, sip, spit" vibe to attract a broader audience including beer lovers and families with a more casual, comfortable, and craft-devoted ethos.

The solution from Truth Collective involved building a comprehensive brand identity that included naming, logo development, and packaging. They created a brand that embodies a chill, fun, and down-to-earth environment, extending this handmade character through signage, environmental design, and point-of-sale materials. The work for 20 Deep Winery by Truth Collective was recognized with a Graphis Design Award for Brand Identity.

20 Deep Winery