Case Study: Marimekko advances DPP readiness with TrusTrace

Marimekko pilots QR-enabled DPP for 170 stores with TrusTrace

Marimekko, a Finnish premium design company, faced the challenge of preparing for upcoming Digital Product Passport (DPP) regulations, which felt intangible and made it difficult to create a concrete roadmap. They partnered with vendor TrusTrace through the Trace4Value project to establish a process for data collection and management to achieve DPP readiness.

The solution involved a pilot where TrusTrace helped implement a QR-enabled Digital Product Passport for select products. This allowed Marimekko to gather the necessary supply chain data and present it to consumers via a scannable interface. The project successfully built internal know-how, captured the interest of senior decision-makers, and revealed DPP's potential as a marketing tool and business opportunity for increased customer engagement.

Marimekko