Case Study: Trailfinders achieves greater customer trust and confidence with Trustpilot

Why social proof is the gold standard for trustworthy travel

Trailfinders, a UK travel company, faced the familiar travel-industry challenge of consumer distrust in a crowded market — the “paradox of choice” — with 43% of Brits fearing travel scams and many shoppers treating vacations as their biggest annual expense and most researched purchase. Consumers increasingly look for clear trust signals (e.g., no hidden fees, user‑friendly sites, phone support and positive reviews), so Trailfinders needed a simple, credible way to reassure potential customers.

Trailfinders implemented Trustpilot’s TrustBox to surface verified customer reviews on their site, using social proof as third‑party validation. The widget helped reduce consumer doubt and boost trust and confidence in the brand, amplifying Trailfinders’ reputation for long‑standing service and making it easier to convert cautious researchers into buyers.

Trailfinders