Case Study: Purplebricks achieves trusted reputation, higher traffic and more leads with Trustpilot

Why reputation is Purplebricks' most powerful selling point

Purplebricks is an online-first estate agent that combines traditional local agents with a 24/7 digital platform. As awareness grew through search, social and TV, the company faced a key challenge: convincing sellers and buyers that an online model could be trusted to handle one of life’s biggest transactions.

Purplebricks partnered with Trustpilot to let customers build their reputation: since June 2014 they gathered over 3,500 reviews (86% five‑star), added Google Seller Ratings to paid search (lifting CTR by 39%), and benefited from a high‑ranking Trustpilot profile (225,000 impressions and ~3,656 review readers in 30 days). They also surfaced reviews across landing pages, ads and social, and tied review scores to employee KPIs—boosting traffic, conversions and customer confidence while driving measurable service improvements.

Purplebricks

Joby Russell

Chief Marketing Officer