Case Study: This Is It Stores achieves 155% website revenue growth and boosted customer confidence with Trustpilot

This Is It Stores increase website revenue 155% and customer confidence with help from Trustpilot

This Is It Stores, a 20-year-old South West UK retailer that expanded online in 2010, faced low conversion on its own website despite strong sales on eBay and Amazon. Customers liked the products and prices but lacked confidence in the brand when buying directly, so website revenue and conversion lagged behind marketplace performance.

They integrated Trustpilot using the API and widgets to showcase over 1,000 verified reviews and a 9.0 TrustScore across their site, header, product pages and social channels. As a result, website revenue rose 155%, conversion improved 48%, customer confidence increased, and reviews now feed customer-service improvements and broader marketing visibility via Google indexing.

This Is It Stores

Josh Piercy

Ecommerce Manager