Case Study: PL&Partners boosts ad performance with Trustpilot social proof

Social media agency PL&Partners show us how they boost ads performance with social proof

PL&Partners is a digital marketing agency that helps brands grow through Facebook and Instagram advertising, but they faced the common challenge of making ads convert better in a crowded social media environment. To build trust and improve performance, the agency used Trustpilot social proof in its campaigns, including Trustpilot widgets, ratings, stars, and brand material.

With Trustpilot, PL&Partners tested ads for several customers and saw measurable gains, especially in retargeting campaigns. Results included a 28% increase in clicks and 64% more product views for Shapeit.dk, a 20% higher click-through rate and 60% more purchases for UnoEuro, and a 125% lift in click-through rate plus 400% more registrations for Flypenge.dk.

PL&Partners

Marcin Gasienica

Senior Creative Product Specialist