Case Study: SAXO.com achieves a 15.42% conversion increase and 22% larger basket size with Trustpilot

SAXO.com - Customer Case Study

SAXO.com is a Danish online bookstore competing in a price-sensitive, comparison-heavy market dominated by big players. To reassure shoppers and stand out, the company needed a reliable way to measure customer satisfaction and build trust on its site.

SAXO.com implemented Trustpilot Business, sending automated review invitations one week after purchase and prominently displaying recent reviews and a star-rating badge near the checkout. After A/B testing the changes, average basket size rose 22%, conversion rate increased 15.42%, and the company’s TrustScore climbed to 9.3.

SAXO.com

Peter Hestbæk

CMO