Case Study: RIFT Refunds achieves 500+ reviews, an 8.7 TrustScore and stronger customer trust with Trustpilot

RIFT Refunds tell us how they leverage Trustpilot reviews

RIFT Refunds is a family-run UK tax specialist founded in 1999 and the only tax-sector recipient of the Institute of Customer Service’s ServiceMark. Because they handle sensitive financial data and operate in a market with scams, complex HMRC rules and post‑crisis distrust, proving expertise and rebuilding customer trust were critical challenges.

RIFT integrated Trustpilot to consolidate feedback, boost response rates and surface actionable insights across teams via reviews, tagging and analytics. Showcasing a TrustScore of 8.7 from 500+ reviews on their website and social channels has increased referrals, strengthened customer confidence, improved service focus and helped guide UX and product improvements.

RIFT Refunds

Gemma Starley

Customer Experience and Insight Manager