Case Study: Reassured achieves a 4.8/5 TrustScore and 30,000+ reviews with Trustpilot

Reassured tell us how they use Trustpilot reviews

Reassured is the UK’s largest life insurance broker, having protected over 400,000 families, and their core challenge was proving trust and authority as a service-only business while maintaining high customer satisfaction through rapid growth and recruitment. They needed a simple, credible way to gather and showcase customer feedback and to ensure consistent service standards across sales agents and new hires.

Reassured implemented Trustpilot across sales, marketing and recruitment—actively requesting reviews after application, displaying their star rating sitewide, and using scores to reward or retrain agents. The result: more than 30,000 reviews, a 4.8/5 TrustScore with 89% rated “Excellent,” stronger online presence, improved customer recovery from negative feedback, and a measurable tool to sustain service quality as the business expands.

Reassured

Ben Bendall

SEO & Analytics Manager